Clients, and even evaluators, are increasingly engaging in web-based interactions but little evaluation takes place to determine the benefit or impact of such engagement. Social media forums like Facebook and Twitter are often undertaken for no reason other than "we think we should."
evaluatingwebsitesandsocialmedia.ppt
Power point slides to accompany the think tank session on how to measure the impact of social media on achieving foundation and nonprofit outcomes
AEA 2013 SMM think tank presentation VJDconsulting_RWJF.ppt
This presentation was part of a Think Tank session (#225) at AEA 2011 facilitated by Katelyn Mack and Ellen Martin of FSG. Abstract: Social media use is growing among organizations seeking to have social impact. Social media is becoming a well-established platform for community engagement, yet we are still in the early stages of understanding how best to evaluate the effectiveness and impact of online and social media efforts, which often require going beyond traditional evaluation methods and technologies. This Think Tank session will provide a rich discussion of why and how to evaluate online engagement using accessible social media analysis tools
AEA2011_EvaluatingEngagement_FINAL_for AEA.pdf
The number of social media formats, tools and analytic applications has increased exponentially of late. To employ social media effectively to support their advocacy efforts, organizations need to be able to evaluate: โซ the various types of social media and how to use them โซ the advantages/disadvantages of each โซ what analytical data could reveal โซ how programs can use this data to improve their efforts A review of the literature shows that analytic tools and how-to publications fall short in providing sufficient evaluative guidance that would enable programs to make the most of social media in their campaigns. To address this need, the Center for Evaluation & Research and the California Youth Advocacy Network will demonstrate the features of their new social media evaluation guide and illustrate how organizations can move beyond basic analytics to deeper insights about how social media data can inform their programs
Follow Me, Friend Me, Tweet Me_FINAL1.pptx
Digital and social media strategies (D/SM) are increasingly being used by organizations in the social sector as a way to advance advocacy and policy change goals
AEA2014_Evaluating Digital and Social Media Strategies to Advance Policy and Systems Change_Public.pdf
Session Description: In a world powered by social media, a new kind of organizational form has developed, the Networked Nonprofit. Allison Fine will describe this new entity and discuss the particular challenges and exciting new opportunities for measuring the use of social media by organizations of all types. We will follow the bouncing ball of new relationships and connections created through social media in order to better understand the ways that digital media are shaping social change efforts
aea10.Fine.networkednonprofitslides.ppt
This roundtable will explore a dozen professional development resources for recent graduates and novice evaluators, such as: aea365, affiliates, blogs, webinars, listservs, topical interest groups, and social media platforms like Twitter
While historically, much attention was paid to the differences between quantitative and qualitative methods, the state of qualitative methods in the early 21st century manifests great diversity, increased integration through mixed methods, new sampling and case selection approaches as well as much larger samples, and new opportunities to gather data and report findings using social media. All of these developments pose new ethical and political challenges
Patton 2013 Qualitative Presidential Strand.pdf
Poster for AEA 2015 We modeled cigarette sales in Wyoming from May 1996 through May 2014, accounting for state and federal excise taxes. Our model showed a good fit for data until fall of 2012. After that point, the model predicts higher cigarette sales than the actual data. We found that the...
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Roundtable session notes and handouts. #Tool #technology #Survey #program #software #Collaboration #datacollection #questionnaire
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